The TribalVision outsourced marketing model, which revolves around what is in the client’s best interests, was originally created to serve small-to-midsize organizations without an internal marketing department.
First, these organizations find it difficult to pay the high fees of an ad agency. These fees are typically tied to the size of the effort the agency recommends, and inflated by commissions and markups. Second, it’s also difficult for these organizations to afford and justify the salary of a full-time VP of Marketing. As a result, most of them choose a third do-it-yourself option: an internal point person with minimal or no marketing experience — and who’s already wearing too many hats — is appointed to run the marketing effort.