Augmented Reality (AR) sees computer-generated images, graphics, text, or data superimposed onto a user’s view of the real world.
Today, applications of the technology is wide-reaching. AR is helping architects to better visualize their designs, doctors to perform highly intricate surgeries, and soldiers to safely navigate war zones.
Now, AR is disrupting the product packaging industry too.
While certain types of AR hardware are costly and inaccessible to the average person, the technology is most often consumed via smartphones. Apples’ ARKit and Google’s ARCore, for example, are both software platforms that enable AR developers to create smartphone-compatible content for consumers.
Brands are increasingly taking advantage of these technological advancements to level-up their product branding.