We’ve been really paying attention to tradeshow booth marketing. Manufacturers spend so much money to exhibit at a show but often have no clue that something in the booth reflects poorly on them or isn’t providing the biggest bang for the marketing buck.
Everyone at EASTEC, it seemed, had a screen: big, small, high, low. Once we began paying attention, we quickly began to see what worked and what didn’t. While at EASTEC 2019, we spent a lot of time studying booth marketing, specifically the use of display screens. What follows are three of the better displays we viewed and what we liked about them.
